Get insights in 3-4 minutes
Including all data instead of relevant data only.
Starting with excessive history before current issues.
Providing minute details that obscure main messages.
Adding interesting but irrelevant side information.
Paragraphs over 5 lines without breaks.
Using wrong chart types for data stories.
Random colors without meaning or consistency.
Ignoring white space as a design element.
No clear statement of report purpose upfront.
Hiding key findings on page 10.
Jumping between topics without connections.
Ending without clear recommendations.
Using buzzwords instead of plain English.
"Mistakes were made" vs. "We made mistakes"
Switching between formal and casual randomly.
Unexplained abbreviations throughout.